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• The number of collectors in the world, especially in the US and Europe is strong and is actually increasing steadily for investment grade celebrity memorabilia and autographs
• Demand is also being driven by the emergence of nouveau rich collectors in the new markets of Brazil, Russia, India and China, as they too seek to diversify their portfolio into something of both financial and nostalgic value
• Based on the increasingly escalating prices paid for Hollywood's tangible past, larger auction houses such as Christie's and Sotheby's have formed their own departments devoted to Hollywood memorabilia, eventually becoming premier sources for collectors
• Today, Entertainment Memorabilia is recognised as an important collectable category with hammer prices continuously growing within several sub-categories
• Accumulating these coveted treasures is often a twofold endeavour; obtaining tangible nostalgia and making a sound investment choice
• Acquiring such a collection gives buyers the opportunity to gain intimacy with fond memories anchored in the property
• The other reason is based on the steadily increasing prices, which has been recently noted as a solid asset for Wall Street investment bankers and executives around the globe